Founded in 2011 by MJ Carlson the brand was born of the idea that jewelry holds our stories, and lives our experiences with us. Each piece is curated with thought, crafted with love, and destined to live your best adventures with you.
It started with a dream —namely, a dream about stringing [vintage] guitar picks onto a bracelet. MJ woke up and promptly set out to replicate the design. And as all modern creative endeavors do, this involved some DIY and consulting YouTube videos. Encouraged by family and friends, the self-taught designer was soon filling orders for her vintage-inspired styles — and a brand was born.
Every single piece will arrive with an embossed hangtag to share it’s story.
