NOT JUST ANOTHER GOLD CHAIN…

Every piece tells a story or inspires a new one

About electric picks

About electric picks

About electric picks

Founded in 2011 by MJ Carlson the brand was born of the idea that jewelry holds our stories, and lives our experiences with us. Each piece is curated with thought, crafted with love, and destined to live your best adventures with you. 

It started with a dream —namely, a dream about stringing [vintage] guitar picks onto a bracelet. MJ woke up and promptly set out to replicate the design. And as all modern creative endeavors do, this involved some DIY and consulting YouTube videos. Encouraged by family and friends, the self-taught designer was soon filling orders for her vintage-inspired styles — and a brand was born.

There are two collections:

The New Collection

The New Collection

Working with our metalsmith, these styles combine new chains, add natural elements (pearls, shells) and boast a variety of new charms.

The Vintage Collection

The Vintage Collection

These pieces are uniquely curated and cast from it’s original form. We search around the world for what’s been lost.- charms, tokens, coins, keys - reviving them to make new meaning. Stories once told are brought back to life again.

Every single piece will arrive with an embossed hangtag to share it’s story.

Every single piece will arrive with an embossed hangtag to share it’s story.


Oh and we guarantee your jewelry for life.

Learn more
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I'm obsessed with creating jewelry that you can feel good in, helps you tell your own story, and stays with you throughout it all.

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MJ Carlson- CEO & Founder